Here are 3 things Campaign Managers need to understand, to keep their job and to help their candidates.

Before we start, rest assured that defining the battleground, assembling a team, and driving the campaign forward are still your responsibilities. And of course: To create TRUST between the candidate and the team – so your role is secure, for now 😉  

To create TRUST between the candidate and the team will be the defining task for campaign managers

Do what you do best: Create meaningful relationships.

However, it’s crucial to grasp the basics of AI to significantly accelerate your campaign and empower your team, you must allocate your resources and time most efficiently. It must become part of your toolkit now, same as WhatsApp, Facebook, Websites, E-Mail, and Cellphones, even Faxes became essential parts in 

And here’s the great news for those facing understaffing challenges: Various AI tools provide you with the means to achieve what was once exclusive to big-budget campaigns, leveling the playing field for all. Image the time your team will be saving.

So, let’s dive right into it:

1) From General to Curator

Imagine this: If used correctly, AI can raise effectiveness of your campaign team up to 70%. This means, a medium sized campaign can save up to 300,000 $ in their communication department alone. They are faster, more efficient, and can use the extra time to convince and work strategically.

But this is going to the biggest challenge for Campaign Mangers: This is nothing short of a change of identity for them. Micromanaging is not only not working, but effectively blocking campaign efforts. Rather than dictating every aspect, they empower and curate teams by leveraging AI and innovative technologies. Campaign managers now focus on strategizing, facilitating collaboration, and curating data-driven insights, allowing campaign teams to thrive and adapt dynamically. This evolution enables campaign managers to embrace a more agile and responsive approach in achieving campaign objectives.

2) Privacy and Data Security

This shocks me the most, honestly. For the past decade, we have been watching a crucial debate about personal data, the chances, and dangers of it in politics and campaign.

As soon as ChatGPT came out, all the concerns were abandoned, and people start uploading data to servers they don’t know in a process they don’t understand.

Data Protection is still a major factor.

Heck, we saw an entire industry collapse after people realized how Cambridge Analytic helped Donald Trump to be elected. In Europe, the RGPD changed how digital tools can use personal data and – ask anybody working in marketing – is a big challenge for all of them.

But. Here is the big But. As soon as ChatGPT came out, all the concerns were abandoned, and people start uploading data to servers they don’t know in a process they don’t understand. So, here is a little rule of thumb: If you cannot legally upload a Dataset (Personal information, lists of attendees etc.) publicly on your website, you shouldn’t upload it elsewhere. 

3) Shift of Resources

This early stage of AI adoption presents you with a unique chance to create success. By leveraging AI’s capabilities, you can enhance efficiency, make data-driven decisions, and achieve campaign objectives. But to fully harness AI’s potential, you must ensure their teams are equipped with AI-driven tools. ChatGPT and Midjourney provide valuable insights, advanced analytics, and streamlined communication, optimizing team workflows. Use some of your Ad spent and let your team learn promting and create organic content. This investment will pay back tenfold.

This change of focus means you must invest in your people.

Summary in one Pic